Client: Peterson Haines Category: Website / SEO copywriting Work completed: 1:1 consultation with the business owner to determine tone, key messaging and target audience of business. Produced the online copy deck for the company website. Year: 2015
I led a project to redesign and rewrite the The University of Sydney’s Student IT support website to make it easier for students to access information about the technology services available. I redesigned the information architecture and homepage, rewrote support documentation (which involved researching and testing instructions as well as creating a style guide), and implemented the communications and marketing plan for the launch of the new website. The project led to an increase in students “self-serving” as support information for common topics (e.g. resetting account passwords and accessing wifi) was easier to find, which meant a decrease in unnecessary calls to the IT call centre.