As a writer and digital creative, my mission is to help you communicate more effectively so you can connect with the people who will journey with you, back your business, or buy your product (or all three!).
My intention is to bring greater clarity and consistency to your brand by helping you build a strong online presence and tell your story through clever, comprehensive and connected content. The impression you make through your website or social media presence matters more than ever as more and more people (customers!) connect with communities, conduct their research and make their purchases online. If you want to engage and influence people, pairing the right words with effective design can be your most powerful tools.
Creative communication is my forte
I have always loved compelling stories, and my job is to help you find the best way to tell yours. Here are some of the ways I can help:
Brand Consultation & Development
If you want to communicate effectively, you need to have a good understanding of why you do what you do, and how this meets the needs of the people you’re offering your services to. During my brand consultations and workshops, we will work together to identify your company vision, mission, audience, customers, and use these to develop your brand principles and personality, and tone of voice guidelines. I will also develop templates so you achieve consistency in your company’s day-to-day written and spoken communication and marketing material.
Lost for words? That’s where I come in! Finding the right words that attract your customers and inspire action can be daunting. Whether it’s for your website, your product packaging or your next marketing campaign, I can work with you to find the words that will engage your audience, tell your story, and excite them to buy!
E-books / book production
One of the most effective ways to create a following is to help your customers solve a problem or educate them in an area of interest that you are already an expert in. Making this information available on your website is a great way to attract prospective customers and build your lead or subscriber database. I produce e-books or lead magnets from start to finish – from conducting the research and interviews, writing quality content, and designing and publishing the e-book in a downloadable format.
Guest or ghost-written blog posts
Blogs need fresh content to keep your readers coming back for more but blogging often falls to the bottom of the priority list if you’re already swamped with other things to do for your business. Whether your blog needs one-off or regular contributions, or you simply want someone to help you articulate your ideas in a series of coherent and shareable posts, I can help.
For over eight years I have built my own custom WordPress websites to host personal blogs and company websites. I can work with you to design a custom WordPress website that brings your brand to life and provides a positive user experience to maximise conversion and generate your business new leads. My sites are hosted on WP Engine, with daily backups and a staging environment to ensure changes are tested before they go live. My services include initial site design and build using StudioPress themes, website copywriting, developing a digital marketing plan, and monthly technical maintenance.
Education and experience
I’ve been helping brands communicate their story more effectively for almost ten years. My work is versatile and has been successful across different industries, and both small and large companies.
Some of the brands I’ve worked with include:
- The University of Sydney (Education)
- RedBalloon (Online retail/gifting)
- Redii (Software/HR)
- Peterson Haines (Legal)
- Jimalie (FMCG)
I also write for numerous custom publications and blogs and have been published in Practical Parenting, Essential Baby, InLife and Capture magazines.
I hold a Bachelor in Media and Master of Publishing, and have completed several courses with the Australian Writers’ Centre and Centre of Continuing Education to stay abreast of topics in digital marketing, SEO, copywriting and blogging. You can check out my CV on LinkedIn.